Articles, Blog

Corporate Music – How to Compose with no Soul

October 20, 2019


Are you an executive making a video pitch
to win a new business? Perhaps you’re a team leader producing an internal video to
motivate your staff? Or you might be an advertising firm creating a public relations campaign
to convince people that oil companies care about climate change? Well, whatever it is,
corporate music has you covered. Because no matter the product, no matter the event, it
has the ability to touch each and every one of us. When we learn. When we play. And even
when we turn off. It has the power to inspire joy and sometimes heartache. It can fill us
with wonder and bring us back down to Earth. And whatever journey your on – it holds your
hand all the way. Helping you ideate and innovate to achieve above and beyond, forever. OK, I’m sorry for doing that. Let’s take
a moment. Let’s breathe. OK. Here we go. Corporate music… why does it exist? No matter
how much of it I’m exposed to, I always seem to come away feeling either baffled or
irritated. When it’s trying to be inspirational, it only ever succeeds in making me feel sort-of
tired and jaded. If it tries to come across as emotionally charged or poignant, it ends
up sickly sweet and desperate. And I don’t think I’m alone here: most people I know
seem to feel the same way, which makes Corporate Music a unique phenomenon when you think about
it – a genre that manages to thrive despite being both unpopular and ineffective. And
I’ve not witnessed anyone ever jumping in to defend it either. I mean – usually when
you criticise a style of music, you’d worry that you might hurt some people’s feelings
[Clip of Mitt Romney: “Corporations are people too, my friend”] Oh yeah… I forgot
about that. Thanks Mitt! So what do I mean by Corporate music? Well,
it’s not exactly straight forward to define. I want to first be clear that I’m not talking
about Commercialism, which is when artists allow financial interests to infect their
music. Corporate music is different in that it’s transparently created to be a backing
track that helps someone sell something. It’s mainly used in that weird world where businesses
advertise themselves to other businesses, or in videos created by massive corporations
in order communicate with their thousands of employees. Let’s deal with this side
first – the insular business side – before talking about how it can spill out into the
real world. So Corporate music isn’t exactly a genre
in the traditional sense because it’s not bound to a specific style or set of instruments.
I think it’s more accurately described as something that can harness the trappings of
a style – taking its surface level idioms and cliches, while deliberately leaving behind
any emotional authenticity. In other words, I think Corporate music is something designed
not to resonate with us emotionally. And I want to clarify what I mean by this before
we dig into some examples. So… let me share a story. A few years ago – I was working as a designer
in a really horrible corporate studio in London. And one morning, on my way to this studio,
my train malfunctioned and I found myself stranded at Tottenham Hale station – which
for anyone who doesn’t know London well, is a pretty joyless place. So, to pass the
time, I grabbed a book I was reading called ‘Dialectics of Enlightenment’ by Theodor
Adorno and Max Horkheimer, written in 1944. In essence – it’s a critique of how our
thinking has been affected under late capitalism. One of its observations is that modern society
is nowhere near as enlightened as it thinks it is and that the most rational among us
are still trapped in systems of thinking that are magical in nature. And they’re talking
about actual magic here. One of the examples they point to is the ancient practice of human
sacrifice – a transaction that offered a human life in return for divine favour. Adorno and
Horkheimer compared this with the thinking process of a modern worker caught up in the
machinery of capitalism – being forced to work for an employer with no real financially
plausible alternatives. They felt that – along with this physical obligation to be at work
– workers were also forced to actively practice what they called the ‘introversion of sacrifice’.
And so… hold on… let me read that again… ‘the introversion of sacrifice’? What..
what on Earth could that mean? Well… I didn’t know. I just stood there,
stranded in Tottenham Hale station trying to comprehend what this could mean in concrete
terms. Did they mean that we simply sacrifice our time in return for money? That seemed
like a pretty obvious observation and I felt was missing the point. So after about twenty
minutes, I put the book away and just stared out into space at all the tired and irritated
looking people around me, and the generally ugly atmosphere – with all it’s electric
wiring and massive billboards hovering above us. My overwhelming feeling at that moment
was “oh, man, I really wish I could exit this dump and go home”. And then I looked
up at the billboards and focused on one that was advertising a fashion line promising to
help you look snappy at the office. And it was at this moment that I started to think
of the ways that I was trapped: not just in location but also in spirit – and I began
to then slowly empathise with this idea of the ‘introversion of sacrifice’. It’s not just that I have to be where I
don’t want to be, it’s that I have to act in a way that I don’t want to act – where
I have to lock my personality in a little cupboard and replace it with the personality
of the company, with its dull, quasi-friendly, airplane food communication style. A little
piece of my spirit in return for the means to go on existing. And when I thought about
it like that, it did seem like a pretty significant sacrifice. With all our amazing technology,
even those among us who are privileged enough to work in well paid jobs still feel de-humanised
and machine like. And it’s in this spirit that I want to return
to corporate music, which I think of as the audio equivalent of the workplace hive mind.
and it also seems to be bound by similar rules – it can’t be too artistic or experimental
and needs to keep things ‘nice and sensible’. In fact, if it was legitimately genuine or
heartfelt, it would be kind of embarrassing to watch in the company of your colleagues
because authentic, heartfelt expression doesn’t sit will in an environment where emotional
displays are frowned upon. So instead, internal workplace music tends to be an empty husk;
only dealing in the most conventional and surface level cliches while actively avoiding
edginess or unpredictability. It resembles the environment it is created in. Take the music I wrote for the introduction
to this video, which I based on something I’m sure you’ve been subjected to a thousand
times: the ‘inspirational’ video. Let’s begin with the harmony – where I’ve used
one of the most unoriginal progressions in existence (E Major: I, V, iii, II). It’s
your absolute go-to if you want to sound deep – in the shallowest possible way. And pay
attention to the fact that this progression never changes once. This is an essential rule
when writing corporate music: avoid development at all costs. Now since our harmony is standing still, we
need to give the illusion of development by using another classic trick: which is adding
a new instrument every two bars. First you hear a bass drum, then the bass. Then a repetitive
melody which never threatens to destabilise the key. And then – with a big burst of drums
and vocals, the music hits its peak. And because I wanted it to sound extra inspirational,
I threw in some meaningless vocal ticks too. To make it sound sort of… spiritual or something.
The vocal tick I decided on the phrase ‘Bo-ba-whey’. So that’s our peak, achieved through loudness
rather than any attempt at musical development. Nothing happened. No story was told. Humpty
Dumpty sat on the wall.. Humpty Dumpty … sat on the wall… he’s just going to sit on
the wall… still there… still there… this is the continuing story of how Humpty
sat on the wall… He’s sitting on the wall. Humpty Dumpty sat on the wall. I go to bed
– he’s on the wall. The next day, I have my breakfast… I look up and… he’s still
there on the wall. He’s still there… he’s still there…
still watching… HUMPTY: “Hey Tantacrul, enjoy your day at
the office! TANTACRUL: “OK… thanks Humpty…see you
later” HUMPTY: You will see me later. I bet you’ll
never guess what I’ll be doing? TANTACRUL: “Em… are you going to be sitting
on that wall’? [Silence] [Part of Humpty’s face suddenly cracks] The next type of corporate music I want to
talk about, is in such high demand, it has to be produced in industrial quantities. I
call it ‘nothing music’. Nothing Music comes into play when a business doesn’t
want to communicate any type of emotion. They just need something that sounds like music
in their videos because the alternative is silence. You come across this more in uncontroversial
industries, like accounting or tech support. Again, I’m going to create my own pastiche
of this style – which primarily takes its inspiration from the kings of nothing music
and fellow Irish compatriots: U2 – and specifically, we’re going to be drawing from the grand-daddy
of genericism: the Edge, with that incredibly lame guitar delay effect he’s known for. A great technique for nothing music is to
open with an ostinato phrase that repeats right until the end. This one noodles away
uninterestingly in the key of D until joined by some piano chords. D, going to G, going
to C followed by a really cowardly retreat back to D. And the coup de grass: this melody. And with that, we’ve achieved near complete
harmonic inertia. This exact process can be followed to write
nothing music in no time. And to recap, let’s look at a different
example I put together in about 20 minutes.. First you need ostinato. [HoloLens Music] Then you add two or three chord change – in
this case, I’m just moving the root note of the chord in the bass. Then you add a pestilential melody, which
keeps restating the same phrase with only minor differences There we go – vintage nothing music — So one of the unfortunate consequences of
businesses creating this kind of music for internal advertising is that corporate hacks
get so used to it. It’s not long before it begins to affect how they communicate with
their customers. And nowhere is this more evident than in the world of Tech. The purpose of this kind of music is to help
sell the idea that product being sold is the culmination of some kind of profound altruistic
endeavor aimed at the betterment of humanity. The inspirational music written for this style
of advert usually requires a decent orchestral sampler because you can believe you’re going
to be hearing a lot of string sections playing spiccato. And when they’re not going the ‘we’re
making the world a better place’ route… then … sigh… they instead go for the ‘isn’t
life just awesome!’ route. This is probably the most irritating of all and you can expect
to hear one of two different sounds. The first is whistling… Hey! Have you got a really trivial inconvenience?
Well here at [INSERT NAME], we’ve designed a ludicrously expensive gadget to help – until
it breaks or until we design something even more expensive. Let’s make the world a brighter
place by wasting our disposable income! But the most common and egregious ‘isn’t
life just awesome!’ instrument of them all is… the Ukulele. Now, since I don’t have
a Ukulele to hand, I asked fellow YouTuber David Bruce to record himself strumming the
lamest progression he could think of on his one. Here’s what he gave me… Perfect.
And from that we get this! Now although most inspirational ads try to
be vague about the social good their product will bring about – usually sticking to phrases
like ‘Me, You, Everywhere, Inspire, yada yada’ – others go a bit further by pretending
to support an actual cause, like Audi, who’s advert seen here pretends to care about equal
pay for women. This advert landed them in hot water after it was pointed out their entire
executive team were men. Oh dear. And after taking a deeper look, I discovered it was
created by a company called… uh… ‘Cause Marketing’. The-there are marketing companies
you can hire to help you pretend you care about causes? How can these people survive
without punching themselves in the face? So, to finish up, let’s look at the most
outrageously cynical marketing campaigns of all: those by oil companies pretending to
care about the environment. An issue this sensitive requires some big guns. For this
you’ll need monorhythmic piano chords. Every year the destruction of the Amazon Rain
Forest intensifies. This makes us sad. Here at Shell, we are sad. And that’s what corporate music is. Pretending.
Pretending to be something a human would write in order to communicate an actual emotion.
Pretending to be anything other than a creative stillbirth – the product of a thousand unimaginative
decisions. And no matter how hard it tries, it just can’t help but reflect the banality
and inauthenticity of the corporation that commission it. And that, I suppose, is the
one emotional insight it’s capable of providing… it is a pretty accurate portrayal of what
corporate life is really like: dull, hackneyed and completely lacking in substance. Here’s some Monster truck music.

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100 Comments

  • Reply Tantacrul October 18, 2019 at 1:06 pm

    Hey everyone – I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! https://www.patreon.com/Tantacrul

  • Reply Joel Robert Justiawan October 20, 2019 at 6:07 am

    This is your daily dose of Recommendation

    No soul music

  • Reply Alex's Redemption October 20, 2019 at 6:26 am

    Ill do you one better: that guitar riff for some "american lifestyle" type of product, the sort of shite Harley davidson would use

  • Reply Xenon October 20, 2019 at 6:28 am

    14:35 I'm sorry, is that THE Halley Labs? Wow.

  • Reply Otis Luxton October 20, 2019 at 6:51 am

    Quite a lot of EDM contains all of these tropes, right?

  • Reply João Victor Rocha October 20, 2019 at 6:51 am

    thank you for spreading the word (of adorno)

  • Reply Azi Crawford October 20, 2019 at 6:54 am

    Spoken like a true Irish man: “U2 are the kings of nothing music” 🤣

  • Reply SonicBro 64 October 20, 2019 at 7:06 am

    most corporations are soulless machines and as such, force their employees to think like machines.

  • Reply Arturo October 20, 2019 at 7:08 am

    Your train malfunctioned and you read Dialectic of Enlightenment. What an incredibly pretentious thing to say, do you have any self awareness?

  • Reply Sample Motion October 20, 2019 at 7:26 am

    Ayy! He's back! Nice to see you again, Tanty!

  • Reply jez stevens October 20, 2019 at 7:37 am

    Bo-ba-whay 😂

  • Reply Zoey October 20, 2019 at 7:43 am

    Tfw tantacrul is now part of breadtube

  • Reply Zenthex October 20, 2019 at 7:58 am

    as a musician i spend most of my time working for charities and buying my own CD's. Gotta make rent somehow.

  • Reply OldNewStock October 20, 2019 at 7:58 am

    Flowers growing on flowers.

  • Reply Joe Kendrick October 20, 2019 at 8:02 am

    A lot of similarities between corporate music and commercial contemporary christian music…

  • Reply AaronLee October 20, 2019 at 8:05 am

    @7:38 is the exact 20 second window where we hit peak World Beat.

  • Reply Hugosaurus October 20, 2019 at 8:07 am

    Thank you Comrade Tantacruel for your excellent takedown of the capitalist pigs who peddle this nonsense. Time to seize the means of music production

  • Reply NGoLC October 20, 2019 at 8:09 am

    My kid loves monster trucks

  • Reply רותם שלו October 20, 2019 at 8:30 am

    Great vid! This is incredibly accurate in depicting pretty much all the ads I see

  • Reply Anton Ladan October 20, 2019 at 8:43 am

    please stop. i ant stand it anymore

  • Reply Dimitri Safarikas October 20, 2019 at 9:06 am

    As a graphic designer working mostly with the advertising industry, I can relate to all you've been saying in this video.
    Interestingly, the lack of any meaning in the messages we are "forced" to create (a bit of our soul in exchange for money) encouraged me to flee into the world of music. It's been five years now that I'm playing a bit of piano, flute and/or saxophone everyday. My strategy was that music wasn't pretending to say anything specific, and therefore couldn't be as hypocritical as the visual stuff I was creating.
    Boy was I wrong …
    Luckily, I keep music as a hobby so I can avoid having to create anything that is not meaningful to me !

    Very interesting topic 🙂 Thanks for creating this video <3

  • Reply bg4567890 October 20, 2019 at 9:11 am

    Hahahahahaha I'm dead inside

  • Reply Melonenstrauch October 20, 2019 at 9:13 am

    let's face it: companies should be honest and start using vaporwave for their ads

  • Reply Tije de Haan October 20, 2019 at 9:19 am

    Is this some weird guilty pleasure that I have because I actually quite enjoy this kind of music.

  • Reply sebi_the_snek October 20, 2019 at 9:23 am

    Dude stop talking about the Philosophy of the Frankfurter Schule, I came here to laugh about dumb musuc >:C
    jk i loved it

  • Reply Rosencrantz October 20, 2019 at 9:45 am

    bo-ba whay 😉

  • Reply theDENIMMAN October 20, 2019 at 10:16 am

    So right now I work in oil and gas (I hate it but the local economy of my province is basically work in oil or live in poverty so…) and good fucking lord I am so tired of the monotonous piano chords

  • Reply Change in 3D! October 20, 2019 at 10:28 am

    Nice video, although I would find it interesting to hear some good examples or comparisons.

  • Reply t_rashman October 20, 2019 at 10:37 am

    all the music in this video made me feel like my soul got sucked out from a syringe

  • Reply Heads Full Of Eyeballs October 20, 2019 at 10:38 am

    The most viscerally offensive component used in the Isn't Life Just Awesome genre, to me, is the clapping. I do not enjoy the sensation of the soulless corporate tune trying to wheedle me into complicity by getting me to clap along.

  • Reply GoodBoyInc October 20, 2019 at 10:45 am

    I HATE UKULELES

  • Reply Viktor Rucký October 20, 2019 at 11:08 am

    I dunno; I kinda like some of the stock, library, general-purpose music.

  • Reply Tim Laursen October 20, 2019 at 11:15 am

    It is nice to know that even though I am completely bereft of a soul I can still get a job composing for corporations. I guess all I need is some musical training.

  • Reply Super Mega SS 88 Ultra Rightwing Purity Death Squad October 20, 2019 at 11:31 am

    They do support ecological activism. Non-nuclear renewables are literally what keeps big oil in business lol.

  • Reply Vrixton Phillips October 20, 2019 at 11:36 am

    it's almost like capitalism is the ultimate death of the soul lol a black hole sucking out everything you care about and grinding the working class to dust until there's little left of us x____x

  • Reply Finger Scum October 20, 2019 at 11:42 am

    I love this video a lot

  • Reply guitarist8688 October 20, 2019 at 11:45 am

    You can see why Fight Club gained such an audience

  • Reply Owen Kilfeather October 20, 2019 at 11:55 am

    the introversion of sacrifice sounds a little like the Russian concept of internal emigration

  • Reply Hungry Hedgehog October 20, 2019 at 11:57 am

    I love how more and more youtubers just have capitalist critique in seemingly everyday topics. That's good.

  • Reply SomeoneCalledRob October 20, 2019 at 11:58 am

    Tantacrul brings you this video courtesy of the soulless corporations Apple and Google, among others, who essentially let us live lives of stunning luxury, relative to the history of the human race. Nevertheless, I agree we should weep for the ukulele and what's been done to it.

  • Reply Denys Nikolayev October 20, 2019 at 11:58 am

    It's like if Adam Neely made a new Rick and Morty episode

  • Reply Riilu October 20, 2019 at 11:59 am

    still better than anything i could compose lmao

  • Reply PissMasterPlus October 20, 2019 at 12:09 pm

    What movie is that at circa 4:00 ?

  • Reply Gonçalo Alegria October 20, 2019 at 12:21 pm

    "The kings of nothing music" ahhahahhahahahhaahhha

  • Reply Blackstar 76 October 20, 2019 at 12:22 pm

    That was fantastic! First video of yours I've watched and I'm sold! What was it you're selling me again?

  • Reply __ October 20, 2019 at 12:28 pm

    So I guess this video confirms that I've got garbage music taste cuz I didn't completely mind some of the corporate music in this.

    Tho that might just be because it was snippets of songs not full songs. So it didn't have the proper chance to wear me down.

    I don't know, but I do feel real dumb now.

  • Reply Nate Sassoon October 20, 2019 at 12:30 pm

    the ukulele one was too interesting to be corporate music because of that alieny square melody

  • Reply mister.nimoe October 20, 2019 at 12:40 pm

    Well, the wait was definitely worth it.

  • Reply Tetto1811 October 20, 2019 at 12:43 pm

    Very good video, full both of stupid and fun stuff and quality contento, very good work

  • Reply Peter Wallace October 20, 2019 at 12:44 pm

    I punched the air when the ukulele arrived. It always seems to be banks. The ukulele strums with minimal backing and the voiceover says, "Her at Indentured Servitude Bank we want to be your friend – for ever!"

  • Reply RoboZombie777 October 20, 2019 at 12:49 pm

    Honestly I always thought "I Will Be Heard" by Hatebreed is thr platonic ideal of "monster truck music"

  • Reply Duane Yaiser October 20, 2019 at 1:08 pm

    The perfect video on this subject!! I once was offered the chance to make the background music for an exercise bike commercial, along with my friend on electric guitar. I legitimately tried my best to make it what I thought it should be, but we couldn't resist spicing up the guitar lines, layering different synth textures, and using a slightly interesting chord progression.

    They hated it. The person who brought it to them on our behalf and played it at their meeting later told us that on woman said that it 'scared' her.

    So we really failed on all fronts, it definitely wasn't good music, but it even failed in its soulless endeavor. I still make music with that friend, and whenever we think we're sounding artless, or overindulgent, or just sucking, one of us just says, "Bike Commercial."

  • Reply A Very Good Man October 20, 2019 at 1:36 pm

    I feel the same way about music used in reality tv

  • Reply greatachillini6001 October 20, 2019 at 1:36 pm

    12:47 reminded me of the ads on Rick & Morty's interdimensional cable

  • Reply Lordi October 20, 2019 at 1:50 pm

    It's funny that I got an ad before the video for Wish that used that exact type of soulless slog you made as examples of.

  • Reply guy sinclair October 20, 2019 at 1:59 pm

    Is it bad that I actually kinda liked the music you made for the intro?

  • Reply dudepersonvids October 20, 2019 at 2:02 pm

    "How can these people survive without punching themselves in the face?" Hahahaha, my favorite line from this one

  • Reply אריאל איזקוב October 20, 2019 at 2:06 pm

    Came for a sarcastic video about cooperate music, not an existential crisis.

  • Reply Jeff Irwin October 20, 2019 at 2:08 pm

    Guys help I genuinely liked most of the music in this video. I think the corporations got me.

  • Reply Dirk-Ulrich Heise October 20, 2019 at 2:14 pm

    See, you are a MORON.
    The introversion of sacrifice is the very purpose of ENLIGHTENMENT: Modern enlightenment goes back to the Neo Idealists like KANT. The purpose was to convince the soldier to SACRIFICE himself in the battlefield for the IDEAL , in that case, of the nation. Idealism is the very core of Enlightenment, as Christianity is the enemy of enlightenment and the new god of the Enlightened is REASON (see Robespierre). Idealism though goes back to plato who recognized the need for false religions to motivate the slaves, he suggested the GAIA Religion, and called it The Noble Lie. Todays Ersatz religions are Climate Change and Multiculturalism. So you thought Enlightenment is all about logic, right? Well you gotta trace your logic down to its axiom and there you find Kant and Plato. Oh and BTW, your logic is either incomplete or contradictory, see Goedel. It's funny that the atheists always stay mum about Goedel who destroyed materialism aka Logical Positivism with his incompleteness theorem (and turned the Logical Positivist Wittgenstein into a Mysthic.)

  • Reply opsimathics October 20, 2019 at 2:16 pm

    I call it ukelele-clap because it sounds just like ukelele crap

  • Reply Eraclea October 20, 2019 at 2:25 pm

    I puked.
    Great vid

  • Reply Elbownian October 20, 2019 at 2:26 pm

    The music of every bullshit Kickstarter. Thanks for shining a light.

  • Reply ThisNameIsntCreative October 20, 2019 at 2:27 pm

    Jesus Christ I didn't expect this video to reference fucking Adorno and Horkheimer. Pleasantly surprised, though.

  • Reply Gabriel Caetano October 20, 2019 at 2:27 pm

    Is that Janelle Monae at 11:27?

  • Reply thatanimeweirdo October 20, 2019 at 2:28 pm

    Be KILL ME!

  • Reply memyselfandY21 October 20, 2019 at 2:29 pm

    The funny thing about this is that I totally zoned out of what you were saying because of the dull music you used in the background…

  • Reply ubik _ October 20, 2019 at 2:42 pm

    It feels like somebodyyy…..

    WANTS TO SELL ME SOMETHING!

  • Reply 𝕖𝕟𝕥𝕣𝕠𝕡𝕪 October 20, 2019 at 2:47 pm

    Oh, look! It’s the same pointless music you find in every damn Kickstarter video, ever. I really wish there was a way to automatically subtitle them all, in something like AR, while I listen to something that doesn’t put me to a drug-induced coma. Something interesting like Airbourne, Ghost, or Red Fang.

    But then the service that would provide the AR subtitling would naturally wind up using nothing music for its funding video.

    Sigh.

  • Reply Marco Naujokat October 20, 2019 at 2:53 pm

    Just when I was about to make a video request about it, you started with the ukulele and whistling…

  • Reply Tavian Armstrong October 20, 2019 at 3:04 pm

    mumble rap?

  • Reply imcanada October 20, 2019 at 3:04 pm

    Over the horizon 2018

  • Reply mellow mike October 20, 2019 at 3:22 pm

    Well that was fucking depressing. On a funny note though I genuinely liked the vocals on the first track

  • Reply Toby Walker October 20, 2019 at 3:23 pm

    Amazing as usual. 🙂

  • Reply none of your business October 20, 2019 at 3:25 pm

    I liked the ukulele track. The lead was tasty, and I thought the texture was cool. Maybe it is I who am soulless. Or maybe you didn't quite succeed in suppressing your individuality.

  • Reply dustboxednorth October 20, 2019 at 3:42 pm

    It's 10:41 in the morning and I'm watching this. I think I'm dying. I'm not even twenty yet, good lord!

  • Reply georgH October 20, 2019 at 3:48 pm

    Agree, it's annoying, but it's not different than any other kind of corporate communication techniques, advertisements or content.

  • Reply C. Contrafactum October 20, 2019 at 3:51 pm

    You have to keep in mind that the majority of people are actually moved by these kinds of music and (un)sentiments. Just like people are moved by CGI and one-liners in movies, rather than story and narrative, or cinematography, etc. in movies. Good video regardless!

  • Reply banch treldor October 20, 2019 at 3:58 pm

    I'm gonna be singing "bo ba whay" to myself for weeks now. So thanks for the earworm

  • Reply muke001 October 20, 2019 at 4:05 pm

    Huh, I always thought that the whistling thing was solely the territory of the Instagram ad, but I see it has spread!

  • Reply Ko_Zilek October 20, 2019 at 4:05 pm

    My favorite take on this:
    https://www.youtube.com/watch?v=PuQt9N4Dsok

  • Reply AstreinW October 20, 2019 at 4:05 pm

    That's no "Bo-Ba-Way", that's "YOU OBEY".

  • Reply рома иванов October 20, 2019 at 4:06 pm

    Alright, as genZ-er I actualy liked all music like this until I kinda… bored of it all.
    You hear one of this compositions = you hear all of them, so listening to them is like constantly relistening 1 mediocre composition over and over again.
    Atleast its designed to be less annoing.

  • Reply Lucy M October 20, 2019 at 4:08 pm

    The 'inane melody' is literal torture

  • Reply Júlio Salotti October 20, 2019 at 4:08 pm

    Don't try to fool us. We all know your vocals are sayimg "Wake nooow"

  • Reply Sam Cyanide October 20, 2019 at 4:09 pm

    You want corporate music with soul? Check out the Starsector game faction themes, like Tri-Tachyon

  • Reply AstreinW October 20, 2019 at 4:09 pm

    I'm glad we hired Humptey to our company. He's one of our best employees, MVP of the month for sure.

    B. R. Ickwall, CEO of wall-building and private security corporation.

  • Reply Robert F Mk2 October 20, 2019 at 4:13 pm

    The real question is: who the hell still watches TV anymore?

  • Reply UsefullPig October 20, 2019 at 4:16 pm

    I'm definitely snatching your fake commercials and putting them in my copy of The Sims 2

  • Reply Sam Cyanide October 20, 2019 at 4:18 pm

    I think the saddest part about this is all of these examples you made could turn into absolute bangers with additional development

  • Reply Neo Marxist October 20, 2019 at 4:33 pm

    Good praxis.

  • Reply riley burton October 20, 2019 at 4:38 pm

    Did not expect to see adorno and hork in this video

  • Reply Moo October 20, 2019 at 4:40 pm

    They hated him, for he spoke the truth

  • Reply disieh October 20, 2019 at 4:43 pm

    You know what the worst part of this nothing music is? Combined together with some psychological communication tricks it still is effective as a marketing tool. That makes me so sad.

  • Reply Devon Klee October 20, 2019 at 4:47 pm

    This music actually makes me feel ill

  • Reply Bbbb Gggg October 20, 2019 at 4:49 pm

    Call me fucking insane but i love this "genre" thing

    Maybe capitalism has just eaten my soul completely or smn idk

  • Reply Spartan Drew October 20, 2019 at 4:54 pm

    Thank you for the monster truck music

  • Reply TheBaxes October 20, 2019 at 5:00 pm

    Wow, someone finally talked about this kind of music. Thank you! I thought I was the only one that gets annoyed with this kind of music and always wondered why they didn't used something else.

  • Reply Alex Makuch October 20, 2019 at 5:03 pm

    BRB, going to try and make a fortune on Pond5

  • Reply Sergiusz Olszewski October 20, 2019 at 5:11 pm

    Would it be an option to use your sample on Wikipedia in an article about Corporate Music?

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